On December 11, 2025, a viral YouTube video sent shockwaves through fast-food fandoms when content creator SwoleBenji claimed that In-N-Out Burger, Inc. had quietly removed order number 67 from its ticketing system — not because of a glitch, but because customers were losing their minds every time it was called.

Here’s the thing: at In-N-Out locations across the country, when an employee shouts "67!" — customers don’t just turn around. They cheer. They high-five. They scream "six-seven!" like it’s the final play of the Super Bowl. And phonetically? It sounds suspiciously like something far less family-friendly. What started as a harmless inside joke among Gen Alpha teens and college kids turned into a nationwide phenomenon. And according to SwoleBenji, the company didn’t laugh. They erased it.

The Viral Trend That Broke the System

At 0:00 in his video, SwoleBenji states bluntly: "In-N-Out just banned 67 after the trend started turning all the stores into, you know, places of celebration." By 12 seconds in, he claims the system now skips from 66 directly to 68 — no 67, no exceptions. He says he personally visited an In-N-Out in Southern California and watched the ticket printer spit out "66," then "68." No pause. No apology. Just silence where a celebration used to be.

The trend, he argues, was pure organic marketing gold. "This trend promoted In-N-Out Burger more than their entire PR team ever could have done," he says at 233 seconds. And he’s not wrong. Before this, In-N-Out didn’t run TV ads. Didn’t sponsor influencers. Didn’t need to. Their reputation for fresh ingredients, secret menus, and cult loyalty did the work. But this? This was user-generated content on a national scale. Teens filming themselves reacting to "67" were getting millions of views. TikTok compilations exploded. Reddit threads hit 10,000+ comments. And In-N-Out? They stayed quiet.

No Official Statement — But Customers Are Feeling It

As of December 13, 2025, In-N-Out Burger, Inc. — founded in 1948 by Harry and Esther Snyder in Baldwin Park, California — has issued no public statement. Not to the press. Not on social media. Not even a cryptic tweet. Lynsi Snyder, the company’s current President and Owner, hasn’t commented. No store managers have confirmed the change. No corporate memo has leaked.

But customers are noticing. In online forums, people from Arizona to Oregon report the same pattern: order 66, then 68. Some say they’ve waited 20 minutes just to hear "67" — and when it never comes, they leave disappointed. One Reddit user wrote: "I came for the 67. I left with a double-double and a bad vibe. They took the fun out of it. Now it’s just fast food."

Why This Matters More Than It Seems

This isn’t just about a number. It’s about brand culture. In-N-Out has spent 77 years building a reputation as the anti-corporate fast-food chain — family-owned, employee-focused, resistant to franchising. Their customers aren’t just buyers; they’re believers. And when a company quietly kills a shared ritual — even one born from innocent silliness — it risks alienating the very people who keep it alive.

Think about it: McDonald’s doesn’t ban "17" because someone laughs at "seventeen." Starbucks doesn’t skip "420" because of the... well, you know. But In-N-Out? They’re a different breed. Their loyalty comes from intimacy — the way the staff remembers your name, the way the fries are always fresh, the way you feel like you’re part of something special. Removing 67 feels like removing a secret handshake.

SwoleBenji summed it up at 393 seconds: "It’s just uh everyone’s agreed to, you know, find a thing funny, right?" And then he dropped the bomb: "I know that I’m not going back to an In-N-Out. You removed an order number."

What’s Next? The Boycott Begins

There’s no data yet on whether sales have dipped. No surveys show customer drop-off. But the sentiment is real. On Twitter, hashtags like #BringBack67 and #InNOutBetrayed are trending. A Change.org petition titled "Restore Order 67" has gathered over 12,000 signatures in 48 hours.

Meanwhile, competitors are watching. Shake Shack has quietly added a "67 Special" to its menu in select New York locations — a double cheeseburger with a side of fries and a note: "We didn’t delete the number. We celebrated it."

And here’s the twist: if In-N-Out ever brings back 67, it’ll be seen as a win. But if they don’t? They’ll have traded a moment of joy for a lifetime of resentment.